3 success factors for SME's to built business in Asia to walk the red carpet


  1. Longterm commitment in order to develop and support business in APAC

  2. Ambiguity: keep the good existing (quality) + open for new things (speed, change, new products, different mentality and workstyle of people in Asia etc.)

  3. Invest in people: key assets in your business: right pay, right benefits, understanding of purpose