Invest in an exhibition in Asia: yes or no?
FHA Singapore has been postponed, Hotelex Shanghai has been postponed due to Corona virus. Exhibition formats like FHA have changed. The Show is split in different dates, broken down in segments equipment and F&B. Some industry peers say: "We dont do FHA anymore.". Invest in a booth or not ? I think it's not possible to answer in general however a few learnings: 1)If you decide to do it, do it right: big booth, active, live - small booth and simple design is often interprete
